The trend in magazine publishing has been to move to segmented markets, to more specialized fields, and to reach out to specific audiences. The birth of specialized magazines has opened the field to more carefully planned and produced products, of prestigious quality. Racing World is one of them. Racing started more than a century ago in India, having been introduced by the British. Along with the British aristocrat, the other patrons of the turf were the Maharajas, Princes and Royalty who were part of the elite social circle. Tradition lies deep in the heart of racing.

Even today, you still have Maharajaas as breeders as well as owners. But along came a new generation of sporting people, who are interested in the game. Today you have businessmen, corporate executives, entrepreneurs, professionals, who own horses and play a very important role in racing. Then you have educated and talented professionals who make the sport happen, trainers, jockeys, stewards, and others who play their important role in the game.

Through the sport of racing and polo, you reach a distinctively preferred audience, one that is enterprising, successful, and affluent, sporty, outgoing, fashionable, trendy, smart and well travelled.

Racing touches the sporting and competitive spirit of a business man or professional, whatever he may be. The reader of the magazine is not just a punter. He is an individual who is interested in the sport. In the serious aspect of the sport. He is intelligent, has money to spend, is discerning, and evaluates where he puts his money. He is from different categories of life.

A professional, and entrepreneur, a businessman, he could be a maharaja, a breeder, a trainer, a jockey, a spectator. Advertising in Racing World helps you reach a selective audience that you can almost sell anything to. It reaches out to a cross-section of society that is affluent and makes intelligent decisions in their choice of personal products, consumer durables, automobiles, electronic gizmos, fashion and jewellery, real estate, hotels, resorts and airlines.

The reader is in a relaxed mood when he reads Racing World, and when he is relaxed he is also in a receptive mood. This target audience is a virtual goldmine. Reach out to him.

The reader is in a relaxed mood when he reads Racing World, and when he is relaxed he is also in a receptive mood. This target audience is a virtual goldmine. Reach out to him.

Launched in August 2003, Racing World is read by racing and polo enthusiasts as well as those interested in other equestrian events i.e. dressage and show jumping. This is one field that has no segregation of the sexes, as the magazine is read by both men and women who are passionate about horses.

It is also widely circulated amongst professionals of the racing world, owners, breeders, trainers, and vets. With over 3000 horses in training, 4000 mares in breeding and 85 breeding establishments, the racing industry in India provides a market that cannot be overlooked.

With over 30000 members of the various racing and polo clubs in India, Racing World caters to the exclusive need for racing and polo action as it is the only magazine of it's kind in India. With a moderate estimate of 8 readers per copy the multiple readership of each issue is approximately 80000. (Print run : 10000 copies per issue).